Experience

Part of a seven-person design team responsible for UX strategy, user research, IA, UX/UI design, and usability testing for sports data solutions across media, team performance, and betting products. Collaborated with product owners, engineers, data, sales, and marketing teams to understand business, technical, and user requirements throughout the product’s lifecycle.

• Garnered support and co-led the preliminary UX/UI design for Opta Search, an initiative to consolidate StatsPerform’s disparate analytics tools used by media clients' research teams, accounting for over $3 million in revenue. The product launched in July 2024, securing four new clients pre-launch, including the EFL League, Eredivisie League, and Saudi Arabian League.
• Pitched and led the design process for a complete responsive redesign of the StatsPerform Cricket Data Client, a desktop data collection tool used by over 30 data operations members. The redesign aimed to improve the mobile and desktop collection of scorecard, betting, and live ball-by-ball data feeds.
• Collaborated with the Head of Design to get buy-in for and implement Pendo analytics across the Opta fan engagement product suite to better understand and track user behaviour, inform product roadmaps, identify opportunities for new features, and recruit users for continuous testing.
  

Organised and taught weekly English classes in La Honda, a small neighborhood on the outskirts of Medellin, Colombia, for at-risk youth and adults. Redesigned the Volunteer in Colombia website.

• Collaborated with another teacher and the organization’s founder to restructure the curriculum, improving student attendance by 20%.
  

Planned, organised, and hosted events and mentorship programs providing support for women and non-binary designers in tech within the Chicago area.

The sole UX designer on TPN's digital team responsible for user research, UX design, and usability testing. Utilised retail technology both online and in-store to reach CPG clients' target shoppers, ensuring an integrated omni-channel experience. Collaborated with planning, client services, creative and development teams to design ways to engage customers at the point of purchase while driving conversion through promotional programs and interactive digital experiences. Clients included Gatorade, Clorox and Hershey.

• Designed an internal S2 Commerce tool for TPN’s digital team to generate and keep records of clients' product health scores based on a proprietary algorithm used to calculate a product’s performance on Amazon’s e-commerce platform.

First UX designer under the Head of Agency Services responsible for UX research and design deliverables, including user journey maps, research reports, user flows, wireframes, and interactive prototypes. Engaged directly with clients to present designs, facilitate design workshops, and develop research plans aligned with customer and business needs. Clients included Navistar, Pathway Vet Alliance, Zurich, and FiServe.